Privacy Policy

Our Privacy Promise

Your personal information is just that - personal, so we always treat it with the highest standards of confidentiality, and rest assured, we never pass on, sell or swap your information with any other company for their own marketing purposes.

We are committed to looking after your data and we will always put you first.

What information do we hold about you?

When you shop with us, you may register to be kept up-to-date with our news and offers by email. We also collect information about you when you voluntarily complete a customer survey, provide us with feedback or participate in our prize draws and competitions. If you browse our website, we may collect information about your website visits using 'cookies' – Please see our Cookie policy below.

How do we use your information?

Your information allows us to fulfil any orders you place with us, update you on the progress of your orders and assist with any future customer service queries.

We would also love to keep you up to date with our favourite products, exciting new ranges and unmissable offers we think will be of interest, by contacting you by email.

If you already receive our marketing communications, we'll continue to send you these unless we think you are no longer interested in hearing from us or you ask us to stop. We hope you enjoy hearing from us just as much as we enjoy putting our updates together, and we promise never to bombard you with too many communications.

We may use your information, including details of your purchases, how you choose to interact with us, your recent website browser history and geographic information, to help us decide what we talk to you about and when. If you receive our email marketing communications for example, we use a tracking pixel to identify email opens, which helps us to keep our email mailing list up to date by highlighting any customers who for whatever reason have not opened one of our emails for a long time. We may also use your information to create profiles of, for example, our most loyal customers, or to identify key interest groups, for example, those of you who appear to love stationery. Ultimately, we want to make sure that our marketing communications and offers are always relevant and interesting and this information will really help us achieve just that. Your information also helps us to tailor our advertising to those people who we think will really enjoy shopping with us too.

There are some communications that you'd always expect to receive from us, whatever your marketing preferences - for example, order confirmations by email if you have shopped with us online, or important order or customer service updates.

We employ the services of other companies to support our business for specific functions, for example: dispatching orders (using nominated parcel carriers); processing payments (using nominated payment providers); and a marketing company to help us manage our website and campaigns. If you order products from our website that are highlighted as will be despatched directly from our suppliers, we'll securely transfer your details on to these suppliers so that they can fulfil your orders. For certain purchases, we may need to verify your identity with a trusted third party for fraud prevention and age verification purposes, in order to protect your interests and fulfil our legal obligations.


All third party service providers we work with are carefully vetted and highly trusted by us, and your data is protected by Shopify’s stringent security and confidentiality measures as well as applicable data protection laws. We only provide our service providers with the data that they require in order to perform the services that we have employed them to do - they will never use your data for any other purposes.

Unless otherwise stated, our processing of your personal data, as summarised in this notice, is in pursuit of our legitimate business interests as a trusted retailer, committed to providing you with the very best shopping experience.

We will not retain your data for longer than necessary for the purposes set out in this notice. Different retention periods apply for different types of data, however the longest we will normally hold your data is 5 years.

Your rights regarding your personal data

If you receive our email-based marketing communications, you can choose to opt out at any time, and without any fuss or delay - simply click on the unsubscribe link that appears in every one of our email newsletters. Please note that you may continue to receive our communications for a short period after changing your preferences while our systems are fully updated.

You also have the right to:

Ask that we correct or update any personal information that is incomplete, inaccurate or out of date.

Ask that we erase your personal data from our systems.

Ask that we stop processing your data or restrict processing where we haven't compelling legitimate grounds which override your interests, rights and freedoms.

Request access to the personal information we hold about you.

Object to us profiling your data, where we haven't compelling legitimate grounds which override your interests, rights and freedoms.

Request that any data provided by you in the context of actively consenting to some form of processing, be returned to you or transferred to another company in electronic form.

Lodge a complaint with the Information Commissioner's Office (ICO) in the UK - please see below for more information.

If you would like to exercise any of these rights, please get in touch with us. Please note that we may ask for proof of identity before providing or updating any personal information we hold about you and if we have a legitimate reason as to why we are unable to fulfil any requests, we will always explain the reasons why.

Cookie Policy

We use cookies to help us collect and manage personal data on our website and across the internet. We want to be as transparent as possible about our use of cookies, so we have set out more information here about the types of cookies we use and the ways in which we use them.

What are cookies and how do we use them?

Cookies (and other similar technologies that you may hear about, such as tags, pixels, beacons etc.) are small files of data that are stored on your internet browser, computer, handheld device or mobile as you browse various web pages. Cookies provide certain information about your online activity.

There are different types of cookies which help us achieve different things. We have grouped our cookies in two ways: (i) all cookies are either session cookies or persistent cookies, and (ii) all cookies serve one of four purposes.

Session and persistent cookies

When we use these terms we refer to how long the cookie sits on your device. Session cookies only exist for a small amount of time (a session cookie will only exist on your device when you use the website) whereas persistent cookies will remain on your device for longer. We use persistent cookies to enable the website to determine whether you have visited and signed in previously.

Cookie purposes

We use the following types of cookies, which are used for the following broad purposes:

Strictly Necessary. These are cookies that are required for the operation of our website. They are essential in order to ensure the website works property.

Performance cookies

These cookies allow us to recognise and count the number of visitors to our website, and see how these users move around our website. They help us to improve the way our website works, for example, by ensuring that users can find what they are looking for easily.

Functionality Cookies

These are used to recognise you when you return to our website and improve your shopping experience. They enable us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies

These cookies record your visit to a website, the pages you have visited and the links you have followed, and use this information to make sure any advertising you see (both on our website and elsewhere on the internet) is more relevant to your interests. The information is sometimes shared with third parties for this purpose.